Woodward Square Realty
Prepared byMatthew McCall-StillmanWoodward Square Realty

Charlevoix, Michigan

8275 Shrigley Road

A design-led home with reported Susan Lake frontage, close to downtown Charlevoix and offered with a possible turnkey furnishing package.

Recommended launch$599,000Present evidence-weighted outcome: high $500s · upside depends on verified water rights and early demand

The answer first

Launch at $599,000 if protecting upside matters more than speed.

The two best closed anchors sold at $575,000 and $608,000. They point to a present evidence-weighted outcome in the high $500s. A result above $600,000 is possible, but it depends on verified water rights, exceptional presentation and strong early buyer response.

$599,000 is a market-positioning strategy—not a promised closing number. If selling this fall is the priority, the value-led alternative is $579,000. The wider $540,000–$615,000 span is downside-to-stretch exposure, not a precise market-value range.

Evidence statusProvisionalUseful for choosing a working launch path. Upgrade confidence after MLS sheets, concessions, above-grade area, title/frontage and dock rights are confirmed.
Bedrooms / baths4 / 3
Above-grade area≈1,800 sf*
Garage2-car
BasementSlab / none*
Water positionReported frontage*
FurnishingsTerms unverified

*Public-source working facts. MLS, title and seller documents control before marketing or client reliance.

What changed

The buyer is not comparing this home to its 2023 condition.

Prior marketing supports a substantial cosmetic remodel. The value is not the receipts alone—it is the lower effort, stronger presentation and faster path to enjoying or operating the property.

Supported by prior public marketingFloors throughout · new trim · bathroom vanity and tile · updated fixtures · professional paint · new countertops · new landscaping
Owner confirmation and receipts neededMini-split A/C installation and units · reported boiler work · remaining mechanical updates · warranties · final furnishing inventory

Buyer value: cohesive professional design, fewer immediate projects and a potentially furnished move-in or guest-ready experience. Systems receive value credit only after dates, invoices, permits and transferable warranties are documented.

Location advantage

Lake quiet—without giving up Charlevoix

Shrigley is not priced like Lake Charlevoix frontage. Its value case is a different combination: reported Susan Lake frontage and dock use, privacy, and practical access to downtown.

Susan LakeReported frontage and dock; deed, title and use rights remain to be verified.
≈11 minutesApproximately 5.2 driving miles to central Charlevoix.
Two buyer storiesA possible lake retreat that still works for dining, shopping, boating and year-round use.

Why this matters: if the water rights are confirmed, buyers can have a quieter lake setting and remain close to the Charlevoix experience.

8275 Shrigley RoadSusan Lake → Downtown CharlevoixApproximate route: 5.2 miles / 11 minutes · OpenStreetMap routing

Geographic relationship

Where each comparable sits—and what location it represents

The evidence spans three different buyer choices: private Susan Lake, shared Lake Michigan access, and downtown or country-club alternatives. Location is considered explicitly; it is not buried inside price per square foot.

S12345
S

Subject · ShrigleyPrivate Susan Lake setting

1

Nine MilePrimary ceiling challenge

2

North PointeUpper core limit · approximate pin

3

MercerLow floor check

4

WindeberryCountry-club boundary · approximate pin

5

State StreetPending downtown demand signal · $606K ask

Pins are approximate public-record locations for comparison. Confirm exact parcel locations in MLS/GIS before client reliance.

Takeaway: Nine Mile and North Pointe remain the valuation anchors. State Street is a pending downtown demand signal near the target price—not a closed comp. Mercer and Windeberry only test the outer boundaries.

Closed-sale evidence

Two anchors. Two boundary checks.

Nine Mile and North Pointe carry the valuation. Mercer and Windeberry help test the floor and outer ceiling, but they are not equal evidence. Dates, concessions and exposure still require MLS confirmation.

Core evidenceHighest weight in the final opinion
01 · Primary ceiling challengeJun 30, 2026

7500 Nine Mile Point Drive

$575,000

4 bd · 3 ba · 1,900 sf above grade* · 2-car · ≈150 cumulative days*

The closest overall match—and the clearest resistance above $575K. It pairs similar bed/bath count and vintage with a finished walkout and shared Lake Michigan access. Shrigley must earn any premium through verified Susan Lake rights, design and presentation.

MLS 26003065 · Redfin
02 · Upper core limitJun 26, 2026

9045 North Pointe Woods

$608,000

3 bd · 3 ba · 2,225 sf above grade + 283 sf finished lower · 2-car · ≈39 days

This makes a result above roughly $608K difficult because it is substantially larger. It is not a hard ceiling: North Pointe has no waterfront, while Shrigley’s reported lake setting is a meaningful buyer benefit if confirmed.

NGLRMLS #1945279 · Zillow
Boundary checksUseful context · intentionally lower weight
03
Low floor check

8623 Mercer Road

4 bd · 2 ba · 1,700 sf · 1-car · built 1900 · 77 days

Clearly inferior in bath count, garage, age, presentation and water position. It helps establish that Shrigley belongs well above the lower-$500K tier; it does not define the central value.

NGLRMLS #1941475 · Realtor.com
$485,000
04
New-construction boundary

106 Windeberry Drive

4 bd · 3 ba · 1,594 sf · built 2024 · HOA · ≈13 months from first list*

A newer country-club/condo product with amenities and no conventional waterfront. Its price shows what a different premium product achieved, but the long exposure and product mismatch make it low-weight evidence for Shrigley.

NGLRMLS #1934745 · Zillow
$650,000

Competition + pending demand · checked Aug 29, 2026

What buyers can choose—and what one buyer already chose

Active listings show today’s alternatives. State Street is separated as a pending demand signal because its final sale price is not yet known. Closed sales still control the value conclusion.

What the photos add: buyers compare finish quality before they compare spreadsheets. These sets show whether Shrigley is competing on size, location, view, newness or the amount of work still required.

01
Active · checked Aug 29

8766 Carson Avenue

4 bd · 2.5 ba · 3,000 sf · built 1967 · partially updated

The strongest size-at-price challenge: the same bedroom utility and nearly 1,200 additional square feet at the recommended launch price. Shrigley will not beat Carson on size. It must win on waterfront setting, cohesive professional design, newer finish quality, guest-ready presentation and lower immediate project burden.View current public record ↗
$599,000
02
Pending · checked Aug 29

705 State Street

4 bd · 3 ba · 1,554 sf · remodeled · 2-car

A useful demand signal, not active competition and not a closed sale. A buyer accepted the downtown alternative near the subject’s target price after an earlier $635.5K ask. The final sale price and concessions remain unknown; downtown walkability is State Street’s advantage, while Shrigley offers the stronger lake-and-design story.View current public record ↗
$606,000
03
Active · checked Aug 29

14290 Highland Way

3 bd · 3 ba · 2,050 sf · built 2020 · 10 ac

A similar-size upper asking test with a compelling territorial view, acreage and newer construction—but no waterfront. Its weak listing photography may suppress buyer response, and reductions from $780K to $700K to $670K show that the ask is still a test, not proof of value.View current public record ↗
$670,000
04
Active · checked Aug 29

202 W Carpenter Street

3 bd · 2 ba · 1,534 sf · built 2025 · 2-car

A compelling downtown/value substitute: brand-new, clean and about $160K below Shrigley’s recommended launch. It gives up one bedroom, one bath, the lake setting and the furnished design story. Buyers prioritizing budget, newness and downtown proximity may choose it; buyers prioritizing water, character and turnkey finish should prefer Shrigley.View current public record ↗
$439,000

Appraiser-style reconciliation

The bracket is easier to trust when the floor, target and ceiling are visible

Closed sales establish value. Active listings show what buyers can choose today. The wider line is context; the highlighted band is the working subject range.

$430K$480K$540K$600K$650K$690K
$599KRecommended launch
$439KCarpenterActive value substitute
$485KMercerInferior sold floor
$575KNine MileClosest sold anchor
$599KTargetRecommended launch
$606KState StPending ask · final unknown
$608KN PointeUpper sold check
$650KWindeberryDifferent-class sold boundary
$670KHighlandActive asking test
Defensible floor guardrailAbout $485K

Mercer is materially inferior and still sold at $485K. A lower result would need a serious defect, title/access problem, unusual terms or distress—not normal comparison.

Working value range$540K–$615KRecommended launch · $599K

The core sold evidence concentrates in the high $500s. $599K protects upside while remaining below the larger $608K closed benchmark.

Upper asking test$650K–$670K

Windeberry sold as a different premium product. Highland is an active, reduced acreage listing—not a waterfront sale and not proof of a $670K subject value.

Carpenter is the value alternative, not the appraisal floor: buyers can choose clean new construction near downtown for $439K, but it has one fewer bedroom, one fewer bath and no lake setting. It competes for budget-conscious buyers without replacing closed-sale evidence.

Mercer$485K sold

Clearly inferior

One fewer bath · one-car garage · older · weaker condition · no frontage

Bundled adjustment to comp
+$55K to +$95K
Indicated subject range
$540K–$580K
Weight
Low · establishes the floor
Nine Mile$575K sold

Closest overall match

Same room count · similar vintage · stronger lower level · different water class

Bundled adjustment to comp
-$5K to +$15K
Indicated subject range
$570K–$590K
Weight
Highest · primary anchor
North Pointe$608K sold

Larger upper check

One fewer bedroom · about 425 sf larger above grade · finished lower area · no frontage

Bundled adjustment to comp
-$23K to -$3K
Indicated subject range
$585K–$605K
Weight
High · caps unsupported upside
Windeberry$650K sold

Different premium product

New construction/amenities · smaller area · no conventional frontage · long exposure

Bundled adjustment to comp
-$75K to -$45K
Indicated subject range
$575K–$605K
Weight
Low · outer boundary only
FeatureSubjectMercerNine MileN PointeWindeberry
Closed price$485,000$575,000$608,000$650,000
Beds / baths4 / 3Inferior · 4 / 2Close · 4 / 3Mixed · 3 / 3Close · 4 / 3
Above-grade area≈1,800 sfInferior · 1,700 sfHold · record conflictSuperior · ≈2,225 sfInferior · 1,594 sf
Garage2-carInferior · 1-carEqual · 2-carEqual · 2-carHold · verify
Lower-level utilitySlab / noneClose · limitedSuperior · walkoutSuperior · finished areaDifferent ownership/product
Water / locationPrivate Susan Lake frontage + dock*Inferior · no frontageDifferent · shared Lake MichiganInferior · no frontageInferior water · amenity location
Condition / designRemodeled + professionally designed*Inferior presentationClose · updatedClose · larger conventional homeSuperior newness · different product
Bundled comp adjustment+$55K to +$95K-$5K to +$15K-$23K to -$3K-$75K to -$45K
Indicated subject range$540K–$580K$570K–$590K$585K–$605K$575K–$605K
Weight in conclusionLow · floor checkHighest · closest matchHigh · upper checkLow · boundary only
01 · AnchorStart with closed prices
02 · CompareMark superior, inferior or close
03 · BundleAvoid double-counting related features
04 · ReconcileTrust the closest sales most
Core saleMost important subject differenceDirectional indicationJudgment weight
Nine Mile · $575K

Finished walkout and shared Lake Michigan access versus Shrigley’s smaller above-grade footprint and reported Susan Lake frontage.

$570K–$590K55% · closest format
North Pointe · $608K

About 425 sf more above grade plus finished lower area; Shrigley may offset part of that with verified water rights and stronger presentation.

$585K–$605K45% · upper check
Evidence-weighted read

The overlapping evidence centers in the high $500s. $599K is the launch strategy; it is not a mechanical appraisal conclusion.

High $500sProvisional

How to read the adjustment: a positive number raises an inferior comp toward the subject; a negative number lowers a superior comp toward the subject. These are provisional broker sensitivity bundles—not certified appraisal adjustments. They intentionally combine interacting differences so bedroom, bath, area, condition and design are not counted twice. Confirm MLS area, concessions, water rights and local paired sales before client reliance.

Seller decision

Pick the tradeoff before we launch

Each lane uses one exact opening price, a realistic negotiated zone and a response rule. These are planning ranges—not guarantees.

Primary sold resistance · Nine MileSold $575,000
Upper sold check · North PointeSold $608,000
Primary active size challenge · CarsonAsking $599,000
Pending demand signal · StatePending at $606,000 ask
Current value readHigh $500s
Recommended launch$599K

Protects upside while staying below the larger $608K closed benchmark. It also puts Shrigley head-to-head with a 3,000-square-foot Carson alternative, so water, design and turnkey proof must be visible immediately.

Sell this fall · value-led$579,000Likely negotiated zone: $555K–$585K.
Expectation: strongest early-value signal and the shortest relative exposure. Review qualified activity at days 14 and 30.
Test high · lower confidence$615,000Potential zone: $585K–$615K.
Expectation: longest exposure and appraisal-gap risk. Weak traffic by day 14 triggers a move to $599K—not an open-ended wait.
The argument against $599K

Nine Mile sold at $575K, Carson offers about 3,000 square feet at the same asking price, and North Pointe sold larger at $608K. Highland adds acreage and a strong view at $670K. Buyers have credible alternatives, so $599K must be earned through the water setting, finish quality and lower project burden.

The argument for $599K

State Street going pending at a $606K ask shows that at least one buyer accepted a smaller polished Charlevoix alternative near this level, although the final price is unknown. Shrigley may offer a rarer combination of reported Susan Lake frontage, proximity to downtown, cohesive professional design and furnished convenience.

Timing & buyer reality

Set expectations before the market sets them

60 daysCurrent Charlevoix city snapshot*
39 / ≈150North Pointe / Nine Mile exposure*
3.3% belowCurrent city sale-to-list snapshot*
6.66%30-year rate · Aug 27, 2026

*Broad public context, not a subject-specific forecast. Nine Mile is cumulative exposure; confirm every MLS CDOM figure before reliance. Sources: Redfin market snapshot ↗ · Freddie Mac PMMS ↗

Day 7Check views, saves, inquiries and showing access.
Day 14Weak qualified traffic usually points to price or presentation.
Day 30Interest without offers calls for a terms, objection or price decision.
Day 45+Upper-market testing increases stale-listing risk.

What speeds us up

  • Verified frontage and dock rights
  • Strong photography and furnished presentation
  • Clear included / excluded furnishing schedule
  • Clean inspection and maintenance records

What may slow us down

  • Showing access around guest stays
  • Buyer payment sensitivity above $600,000
  • Appraisal treatment of furniture and business value
  • Unverified square footage, frontage or rental rules
Affordability matters.

At 20% down and 6.66%, a $50,000 price increase adds roughly $257 per month in principal and interest before taxes and insurance. That is why competitive positioning matters more than an ambitious asking-price headline.

Fall changes the risk—not the mission.

We recommend launching now and measuring response quickly. Cooler-season demand may lengthen exposure, so the pricing lane includes a pre-agreed reset. A spring relaunch is a contingency if the seller declines a winter reposition—not the plan or a promise of a higher price.

Finance readiness

The real-property value does not assign collateral value to furniture, future bookings, goodwill or unsupported rental income. Before launch, verify frontage/dock rights, flood and insurance questions, well/septic, year-round access and likely post-transfer taxes.

Demand creation

How we will sell the property—not just list it

One property story, adapted to the buyer. Primary and second-home buyers see design, water, proximity and furnished convenience. Investors receive a separate proof package only after the operating evidence is verified.

01 · Market-wide

MLS + verified distribution

Launch through the MLS with professional copy, floor/area discipline, a proof-led photo order and every consumer portal or brokerage feed confirmed by the listing broker. We will not promise an unverified website count.

02 · Direct demand

Buyers and brokers we can reach

WSR buyer database, personal buyer groups, local and second-home broker outreach, targeted email and direct follow-up with qualified lake, furnished and investment-oriented buyers.

03 · Social campaign

Built to earn attention

A 9:16 waterfront/design Reel and Story, 4:5 carousel, short walkthrough and stills that lead with the home, water relationship, strongest interiors and near-downtown lifestyle.

04 · Access + follow-through

Make the home easy to buy

Coordinate guest stays with defined showing windows. Review views, saves, inquiries, qualified showings, repeat interest, objections and offers at days 7, 14 and 30.

Primary / second-home storyReported Susan Lake setting · design · proximity · maintenance confidence · furnished convenience if included
Investor story · separate proof laneInvestment performance is not included in the value conclusion. Add only after revenue, expenses, license, management, owner use and transferability are documented.

Trust layer

What is proven—and what still needs verification

Publicly supported

Subject size, bed/bath count, 2004 construction, waterfront marketing, 2023 sale, remodel description, named closed sales, active competition and current public market indicators.

Seller documentation needed

Mini-split installation details, reported boiler work, system ages, receipts/warranties, furniture inclusion, booking history, revenue statements, maintenance records and current rental license.

MLS / title verification needed

Exact living-area treatment, concessions, cumulative market time, deeded frontage, dock rights, basement classification and current competing-listing status.

Research and public listing photography refreshed August 29, 2026. Public records are linked beside the evidence they support; MLS and municipal confirmation control if a source conflicts. Approximate map pins are orientation only.

Recommended sequence

  1. 01Verify MLS facts, frontage, rental status and concessions.
  2. 02Package furnishings, maintenance proof and—only for investors—operating evidence.
  3. 03Seller chooses the $579K value-led path or the recommended $599K upside path.
  4. 04Launch, measure days 7 / 14 / 30, and act on the pre-agreed response rule.